The Ultimate Guide to Resume Keywords and SEO
Learn the science of keyword selection and how to rank higher in recruiter search results.
Resume SEO: Ranking #1 in the ATS
Think of an ATS as a specialized search engine like Google. When a recruiter searches for 'Javascript Developer', the system ranks resumes based on relevance and keyword frequency. To get found, you need to understand 'Resume SEO'.
How to Find High-Value Keywords
Don't guess. Analyze 3-4 similar job descriptions for your target role. Note which skills, tools, and certifications appear consistently. These are your 'Primary Keywords'. Secondary keywords include industry-specific jargon and soft skills that provide context.
Placement Strategy: Where Keywords Matter Most
Headings and summaries carry more weight than bullet points. Ensure your most important technical skills appear in your 'Professional Summary' and a dedicated 'Skills' section. However, always include at least one keyword in your experience description to prove you've actually applied that skill in a real-world setting.
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